This is one of those things I love. I want to be a part of these ideas and use creativity to evoke change. Love this!
"The 'green pedestrian crossing' is an installation performance by jody xiong of the chinese creative agency ddb. In an attempt to gain the attention of the inhabitants of country, the china environmental protection foundation sought out a marketing campaign that could be wide spread to promote walking instead of driving. an outdoor 
advertisement was leveraged on a busy pedestrian crossing; a place where both pedestrians and drivers meet."
(taken from here)

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